That is the question everyone is looking to answer as we move into life after the pandemic. Now, my crystal ball is not crystal clear and as more states ease restrictions the picture will become clearer.
There are two schools of thought — one says business will be like the Roaring Twenties after prohibition and the other says the general public will still be wary after the restrictions are lifted. I choose to believe in the first scenario and there is something to be said for “If you believe it, it is more likely to happen.”
Now I’m not saying just because we wish everything will return to normal or prepandemic it will — but you can prepare and position your company in that regard. Yes, things will be different but one thing I learned this past year is how resilient and kind DLI members are.
Members have taken the opportunity to work on their businesses over the past year; I’m not talking about production, I’m talking about the business. Looking at their marketing, looking at their financials, and looking to where they want to be when the economy fully reopens.