Feeling Gratitude and Delight

Jeff Schwegmann, DLI President

Navigating the world of online marketing can be overwhelming with all the terms and jargon involved – from search terms and adwords to SEO, retargeting, click-through rates, and the transition from GA to GA4. However, in this edition of Fabricare, we aim to simplify and alleviate your concerns about marketing online. We have gathered valuable information to guide you in implementing successful online strategies and emphasize the importance of having a well-defined marketing program in place to effectively reach your customers.

We are delighted to report the Southwest Drycleaners Assocition’s Cleaners Showcase was a resounding success, attracting more than 700 dry cleaners. If you haven’t had the opportunity to attend a regional show or The Clean Show, we encourage you to consult our calendar of events on page two and plan your attendance. These events offer a wealth of information and networking opportunities, often leading to transformative ideas for your business.

For those who have been keeping up with the emails and announcements regarding virtual spotting classes, we are pleased to inform you another class will be offered this fall. This highly popular course has garnered positive feedback from multiple employees in our shop who have participated in the past. We strongly recommend taking advantage of this opportunity.

As my tenure as DLI President draws to a close, I would like to seize this moment to express my heartfelt gratitude to each and every one of my esteemed colleagues. It has been an absolute delight collaborating with all of you and having the privilege to contribute to our remarkable industry.

Happy to talk!

Jeff Schwegmann

Sunshine Cleaners Company