On many levels, Milt & Edie’s Master Drycleaners is a remarkable drycleaning business. Purchased by Milt Chortkoff in 1988 and renamed in honor of his wife in 2004, today’s store at the busy intersection of Alameda and Pass in Burbank, California, has tons going for it. Two of the more salient features of the business are its physical location and nearly obsessive approach to customer service. Visible from blocks away due to the bright magenta color scheme of its many signs and banners, most of the building’s external areas such as gables and walls support placards advertising that the company is open 24/7/365 – all day, every day. Even before you step inside you can smell the fresh cookies, hot coffee, and buttery popcorn. As soon as you enter through the automatic doors the maitre d’ is asking you how they may be of service, whether you’re in for picking up, dropping off, or tailoring.
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