Beginning June 16 & 17, members of the Drycleaning & Laundry Institute (DLI) began tapping into the wealth of experience of their peers DLI’s new Marketing Lab peer review group. In the group, DLI members develop marketing efforts together, or just help each other tweak current efforts. From plans to final pieces and implementation, members will present marketing ideas to a group of their peers for live, immediate feedback. Ideas shared in the group are available to all members of the group, giving members access to a collective idea machine. In-group collaboration will help make marketing pieces stronger.
In the past, companies supplying boiler maintenance chemicals like “BOILER COMPOUND” had representatives visit your plant, take water samples and analyze them to prescribe the proper blow-down procedures and how much boiler compound to add and when. However, the business model which provided this high-level service is no longer workable in most areas. Therefore, these test procedures must now be carried out by either sending samples to a lab for analysis or by onsite water testing by plant personnel. The purpose of this series of articles is to teach how to use modern testing devices to analyze the water samples and determine the proper balance of boiler chemistry and blow-down procedure. In this series of articles, I’ll teach the methods used to obtain, measure, and evaluate boiler water samples.
Pls PU Don’s Bio from previous issue.
Formulate Your Way to Success
By Don Desrosiers, Tailwind Systems
I received an interesting telephone call today that prompted the idea for this column. It’s all about math. You probably hated math in school and never thought you’d really need it. When the pocket calculator came out in 1974, you probably became certain that even if you did need math, you wouldn’t have to struggle with formulas. Sadly, neither Casio nor Radio Shack have built-in functions for g-force or moisture retention or anything else important to you. Continue reading “Formulate Your Way to Success with Don Desrosiers, Tailwind Systems”
After months of dormancy, DLI’s School of Drycleaning Technology is again offering in-person resident drycleaning courses this fall. The first General Course will run from October 4–22 and can be taken as a complete three-week course or in two parts:
- Introduction to Drycleaning Course: October 4–8, 2021
- Advanced Drycleaning Course: October 11–22, 2021
Register at DLIonline.org/Education or call 800-638-2627
DRYCLEANING & LAUNDRY INSTITUTE COURSES MAY HAVE BEEN INTERRUPTED DUE TO THE PANDEMIC BUT THAT DID NOT STOP THE INSTITUTE FROM OFFERING COURSES. Eighteen students recently completed DLI’s first-ever Virtual Stain Removal Course this spring. DLI’s School of Drycleaning Technology re-tooled the course to work in an online-only format and added extra flexibility to help students succeed in the course.
This past year will be remembered as one for the annals of agony and anguish, but the storm clouds are parting and brighter days lie ahead. According to gathered data and numerous firsthand accounts many in the dryleaning industry are seeing sales continue to climb and close in on pre-pandemic numbers.