Beginning June 16 & 17, members of the Drycleaning & Laundry Institute (DLI) began tapping into the wealth of experience of their peers DLI’s new Marketing Lab peer review group. In the group, DLI members develop marketing efforts together, or just help each other tweak current efforts. From plans to final pieces and implementation, members will present marketing ideas to a group of their peers for live, immediate feedback. Ideas shared in the group are available to all members of the group, giving members access to a collective idea machine. In-group collaboration will help make marketing pieces stronger.