How Four DLI Members Tackle this Tough Subject
By John Paul Roggenkamp
Drycleaners looking to grow their brand and attract new customers are increasingly turning to social media to both engage directly with the public and showcase their garment care skills. Using social media to interact with the public has many advantages, chief among them the ability to connect with members of the community wherever they may be via the devices they use every day – their cellphones. Keep reading to see how four different drycleaners and one marketing maven approach the world of social media.