If you’ve ever wondered how your staff treats customers when the boss isn’t around, evaluate them with the Mystery Shopper program. The Drycleaning and Laundry Institute (DLI) is proud to bring you this valuable service in concert with MarketWise Consulting, an organization founded in 1994. An honest and clandestine look at how things work when the boss isn’t personally onsite or within earshot, “The Mystery Shopping program evaluates and scores front line and cleaning services offered by member companies,” said Carolyn Nankervis, president of Marketwise Consulting Group, Inc. (Some business owners and managers announce to their staff that Mystery Shopping program is in effect, whereas others keep it a secret, to be revealed at the next employee meeting.) After signing up and indicating the opening hours of your business, a Mystery Shopper will visit your store, gather information, then share the results of the survey with you – and you alone! Continue reading “How to Use DLI’s Mystery Shopper Program” →