In a recent Drycleaning & Laundry Institute survey, members indicated that Internet Marketing was one of the top things they would like to learn more about to help their business. Brian Rashid, a speaker at a 2017 conference covered this topic very well for drycleaners in the audience. DLI asked Rashid to produce a set of short videos to explain how members can begin marketing online.
This video series is available free to all members and was designed exclusively for drycleaners. Members may learn online, at their own pace—even with no marketing or technology experience.
Each video is about 10-15 minutes long and covers the following topics:
- Understanding Your Marketing Strategy & Identifying Opportunities
- Email Marketing & Outsource Strategies
- Facebook Marketing & The Power of Positioning
- Instagram Marketing & Influencers
- The Power of Audio
“At DLI we are always looking for ways to improve,” said DLI CEO Mary Scalco. “Input from members is very important to us and drives the changes we make. Members told us online marketing was a top priority. We know this new video series will help members kickstart effective and inexpensive online marketing programs. “