By Harry A. Kimmel III, APR PRSA, DLI Communications Director

Frustration with her laundry provider lead Rechelle Balanzat to a “Eureka!” moment. While working on her previous entrepreneurial venture, a social media consultancy firm, she attempted to contact her laundry provider to get some garments. She was unable to get through and wondered why, in a world where we can order virtually everything else any time, why can’t we get our laundry?

Continue reading “JULIETTE Technologies Offers Innovative Convenience” →

Leverage best practices to attract and retain great talent

By Kenya McCullum, Special to Fabricare

There’s no doubt about it: High turnover can be a business killer. Although the U.S. Bureau of Labor Statistics reports that the cleaning industry included 86,070 workers in 2022, sometimes there are simply not enough employees to keep a company going strong. For smaller cleaners that need every single hand on deck they can get, they simply cannot afford to lose a single person.

This can lead to costly hiring mistakes. In fact, in 2022 alone, companies around the U.S. lost $1 trillion in voluntary employee turnover. Considering most workers leave a job on their own accord, it’s imperative for companies to implement strategies to keep their talent happy, engaged, and retained.

Continue reading “Onboarding: The Retention Solution (Part 1)” →

Denise Goldstein, Marketing Manager with SMRT Marketing presented a half-hour webinar before Q&A on trigger based marketing for DLI members in August. “Simplifying Trigger Based Marketing” covered the basics of how a point-of-sale system can help bring in more revenue from existing customers. Much has been written and said about marketing to new customers but trigger based marketing is about getting existing customers to come back, she said.  

Continue reading “Gain a Competitive Edge with Trigger Based Marketing” →